Madhya Pradesh Chief Minister (CM) Dr Mohan Yadav asserted on Wednesday that Prime Minister (PM) Narendra Modi’s 25 years in public life represent not merely 25 years in office, but a quarter-century of continuous service and nation-building.

Addressing a meeting at the Mantralaya to review preparations for the campaign, CM Dr Yadav said Modi’s public journey, which began as Gujarat Chief Minister on October 7, 2001, had now reached a historic milestone. From serving as Gujarat’s Chief Minister to becoming Prime Minister, Modi had made public service his mission, he said.

A still from the meeting chaired by MP CM Dr Mohan Yadav

The Seva Sankalp Campaign will run from September 17 to October 17, with its stated aim of taking the spirit of service to every section of society, showcasing key achievements of Modi’s 25 years in public life and spreading awareness about various government welfare schemes and programmes.

CM Dr Yadav said the campaign should become a platform for public participation and dialogue with citizens.

District-level programmes and public outreach

The Chief Minister directed officials to incorporate activities under the Jan Vishwas Campaign into Seva Sankalp programmes. Special initiatives focused on public welfare and dialogue with citizens will be organised in every district every Friday during the campaign.

District development booklets are to be widely distributed among households, while ministers have been asked to regularly review campaign activities in their respective departments and districts.

A date-wise action plan will be prepared for every district, while beneficiaries attending government programmes will be provided scheme-wise lists of eligible beneficiaries. CM Dr Yadav also stressed better coordination between departments at the district level.

He said Madhya Pradesh should use the campaign to present a model of good governance, public service and citizen participation that could serve as an example for the country.

Diya lighting at Mahakal Lok

CM Dr Yadav directed officials to organise a large-scale diya-lighting ceremony at Mahakal Lok in Ujjain on September 17. Grand programmes will also be held across the state at locations where Modi has inaugurated major projects, laid foundation stones or announced significant initiatives.

The Chief Minister further directed that the Samrat Vikramaditya mega theatrical production be staged in Ahmedabad or Vadnagar.

Activities highlighting the Narmada Project and Sardar Sarovar Dam will be organised in areas that have witnessed socio-economic changes following the projects. Similar programmes will highlight the Ken-Betwa Link Project and Parvati-Kalisindh-Chambal Project, along with improved connectivity and economic activity resulting from major road projects.

13 major initiatives planned

Thirteen major programmes will form part of the campaign, including Aashirwad Ka Diya, Bharat of 25 Crore Children’s Dreams, Namo Seva Gatha, Aangan Ka Utsav, Kahani Badlav Ki, Viksit Bharat Sankalp Yatra, Seva Jyoti Yatra, Vadnagar Se Varanasi, Seva Mera Yogdan, Seva Setu Abhiyan – Sarkar Aapke Dwar, Rangoli Rashtra, National Innovation Challenge and Jan Sevak Mahakumbh – Panchayat Se Parliament Tak.

Under Aashirwad Ka Diya, families will light diyas as a symbol of gratitude for PM Modi’s 25 years of public service and a collective resolve towards Viksit Bharat @2047.

The Bharat of 25 Crore Children’s Dreams initiative will feature nationwide drawing and speech competitions from September 17 to October 7, while Namo Seva Gatha will take stories of the past 25 years and welfare initiatives to villages through street theatre.

Service, innovation and citizen participation

Under Aangan Ka Utsav, mothers and children will participate in programmes at Anganwadi centres, with Anganwadi and ASHA workers being publicly honoured. Themes including nutrition, maternal support, vaccination and child welfare will be highlighted.

Seva Mera Yogdan, running from September 17 to October 17, will encourage citizens to participate in blood donation, tree plantation, cleanliness drives, health camps, digital literacy, road safety, waste management and cyber-security awareness.

Seva Setu camps will be organised at Assembly constituency level to help eligible beneficiaries access government schemes and submit applications.

The National Innovation Challenge will invite young people, students, start-ups, professionals and grassroots innovators to showcase solutions through exhibitions, demonstrations and expert sessions.

The campaign will conclude with the Jan Sevak Mahakumbh – Panchayat Se Parliament Tak on October 17, bringing together sarpanches and public representatives from across the country.

A collective rendition of all six verses of Vande Mataram will also be attempted for inclusion in the Guinness World Records. A video on Modi’s 25 years of public service will be screened, followed by the Prime Minister’s address and a collective pledge to build Viksit Bharat.