Instagram testing its ‘Plus’ version, paid subscription could introduce deeper story insights, other tools

• Rohan Umak
• March 31, 2026

Instagram Plus news: Meta-owned social media platform Instagram is testing a new paid subscription service, Instagram Plus, signalling a strategic shift towards premium user features centred around Stories. The experimental offering is likely to roll out a suite of advanced tools designed to enhance user control, content visibility and engagement. According to early indications, the subscription will primarily focus on upgrading the Stories experience. Users are expected to…