MP CM Indore: Madhya Pradesh Chief Minister (CM) Dr Mohan Yadav on Thursday launched the third phase of the ‘Jal Ganga Sanwardhan Abhiyan’ in Indore, on the occasion of Hindu New Year and Gudi Padwa. The move comes as the state government’s reaffirmation to water conservation. 

CM offers Gangajal into ISKCON temple pond

CM Dr Yadav inaugurated the campaign by offering the sacred Gangajal into a pond situated on the premises of the ISKCON temple in Indore. The gesture marked the commencement of a large-scale initiative aimed at restoring and preserving water resources across Madhya Pradesh. CM Dr Yadav then extended greetings on the occasion of Gudi Padwa and the Hindu New Year, and underlined the cultural and ecological importance of water conservation. 

MP CM Indore: Campaign to remain in force till June 30

The Chief Minister announced the campaign’s roadmap, asserting that it will continue until Ganga Dussehra, and will conclude on June 30, 2026. He added that numerous activities will be carried out across all districts, urban bodies and gram panchayats of the state, while ensuring participation from the general public. 

He said, “From Gudi Padwa to Ganga Dussehra, we will work in consonance to protect our water resources. MP is the maternal home of rivers, and preserving them is both our responsibility and cultural duty.” 

What is Jal Ganga Sanwardhan Abhiyan?

The Jal Ganga Sanwardhan Abhiyan is a joint government-public initiative designed to rejuvenate water bodies such as rivers, ponds and others. Key activities to be carried out under the campaign include rainwater harvesting, enhancing groundwater levels, cleaning water bodies, plantation drives and constructing check dams. 

CM notes initiative transformed into mass movement

मध्यप्रदेश 'नदियों का मायका' है। इसलिए हम सभी के लिए जल संरक्षण जिम्मेदारी भी है और संस्कार भी।

बीते दो वर्षों में हम सभी ने मिलकर 'जल गंगा संवर्धन अभियान' को राष्ट्रीय स्तर पर एक सशक्त जन-आंदोलन बना दिया है।

इस वर्ष भी उसी संकल्प और ऊर्जा के साथ अभियान को आगे बढ़ाना है। pic.twitter.com/T9ZzCsIUds

— Dr Mohan Yadav (@DrMohanYadav51) March 19, 2026

CM Dr Yadav also posted a message on his official ‘X’ handle, mentioning that the initiative has evolved into a powerful mass movement at the national level over the past two years. He also urged the citizens of the state to carry forward the campaign with renewed resolve and energy this year too, highlighting that water conservation is not just a necessity but a deeply rooted cultural value.

Also read: MP CM Dr Yadav champions legacy of Emperor Vikramaditya at Vikramotsav 2026